Norwegian Brands -

Norwegian Brands – where are they?


Dagens Næringsliv, 2002   Norway may have excelled in the winter olympics, while Sweden languished at the bottom of the medal table, but in the branding league the Swedes are at the top and Norway, nowhere. It could be argued that this is unimportant. In terms of national wealth (GDP per head), Norway continues to… Read More

Branding On The Web: A Real Revolution? -

Branding on the Web: A Real Revolution?


Journal of Brand Management, 2001 (with Maria Riondino)   The impact of the web on brands and vice versa has been much discussed in journals and magazines during the last couple of years. The tone of these writings has varied between the euphoric and the deeply pessimistic. Our feeling is that neither extreme is reflective… Read More