- How adidas found its second wind (with Oriol Iglesias and Majken Schultz) Strategy-Business, Autumn 2015
- Living the Brand. Chapter in The Definitive Book of Branding. ed. K. Kompella, 2014
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The organic view of the brand: A brand value co-creation model. (with Oriol Iglesias and Manuel Alfaro). Journal of Brand Management, 2013
- Building Brands Together: emergence and outcomes of co-creation (with Oriol Iglesias and Majken Schultz). California Management Review 2013
- Humble Leaders RSA Journal 2012
- Meaning at Work RSA Online 2012
- Beyond Place Branding (with Erling Dokk Holm). Chapter in the Place Branding Year Book 2012 ed. Govers and Go
- Beyond the Fringe: creativity and the city (with Louise Todd). Chapter in the Place Branding Year Book 2011 ed. Govers and Go
- Brand Building, Beyond Marketing (with Majken Schultz) Strategy+Business, 2010
- Branding and the Arts (with Cristian Saracco) Spanish Language edition of Harvard Business Review , 2008
- The Concept of Participatory Market Orientation (with Rune Bjerke) Journal of Brand Management, 2007
- Beyond Branding: from abstract to cubist thinking. Journal of Product and Brand Management, 2006
- How brands determine organizational creativity (with Cameron Watt) Design Management Review, 2005
- The impact of aesthetics on employee satisfaction, identity, creativity, mood and motivation – toward a conceptual framework (with Rune Bjerke and Donatella de Paoli) Paper presented at EURAM, St Andrews, 2004
- Inside Out: how employees build value Journal of Brand Management, 2003
- A new source of inspiration Editorial, Journal of Brand Management, 2003
- Inside Out Propeller, 2002
- Norwegian Brands – where are they? Dagens Næringsliv, 2002
- Living the brand: Why organisations need purpose and values Market Leader, 2001
- Branding on the Web: a real revolution Journal of Brand Management, 2001 (with Maria Riondino)
- Branding – what can the private sector learn from charities? Brand Strategy (with Matthew Bell)
- Freedom and Order: A participative approach to corporate branding Journal of Brand Management, 1999 (with Matthew Bell)
- The company and the product: the relevance of corporate associations Corporate Reputation Review, 1998
- An Integrated Approach to Corporate Branding Journal of Brand Management, 1998
- Corporate Identity in three dimensions First International Corporate Identity Symposium 1994
- Case study in Competitive Advantage Strathclyde Working Paper Series 1988, Economist Intelligence Unit 1988
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