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Books

Nicholas is the author of twelve books.
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Articles

Patagonia is the core case in “Living the Brand” This company lives the brand in everything it says and does.
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Speeches

Nicholas Ind is a popular speaker and presenter who brings the subject of branding to life with interesting research and stories.
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Ideas

Updates on research, projects in development and publications.
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About

Nicholas Ind is a writer and partner in the consulting firm, Equilibrium Consulting.

Living the Brand

Brands are defined by people. It is employees who determine how an organisation is seen and customers who decide when to start and terminate their relationship with the brand. This suggests that the interface between employee and customer (and other key audience) is fundamental to either building or destroying brand value. Read more…

Recent Posts

All Articles - NicholasInd.com
All Articles
February 19, 2015 0

  How adidas found its second wind (with Oriol Iglesias and Majken Schultz) Strategy-Business, Autumn 2015 Living the Brand. Chapter in The Definitive Book of Branding. ed. K. Kompella,

How Adidas Found Its Second Wind - NicholasInd.com
How Adidas Found Its Second Wind
September 7, 2015 0

The sportswear giant’s embrace of its heritage shows how reconnecting with the past can inspire a company’s future.   How does a company cope with change? It’s a question

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